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Public Relations: Show what we

Reviewing material for this discussion today, I found one that reads: "public relations seek to maintain, modify or create a picture of people and institutions to obtain a favorable opinion public that relates. " Definitely since we are aware we are being influenced by images of different people and things. The images do not always have to do with reality and, without going psychologically, we must recognize that although two people see the same thing as what they already have in your subconscious, interpret, and feel maybe the same or maybe different. However, to avoid falling into dead ends, on the other extreme are people and institutions that make significant efforts to the public (us) see in a particular way even as we say in America's southern hemisphere, usually Juan Pueblo have already formed an opinion about it. In between this time, we have doubts ... I mean, those individual or corporate image that we are very hard to qualify.

And my first thought is that, of course be much easier to project your own image if it truly reflects what we should reflect that if we are not. We also found many characters or public men who, because of their unwillingness to contact with others, generate a negative or anti-social does not necessarily coincide with who they really are.

Public relations as such, have been applied to different kinds of things. For providing security, social acceptance, honesty, authenticity or quite some time now, for example, identification with the ecological, which harmonizes with the environment, etc ... Once again we would have to examine whether our image personal and corporate is consistent with what we are. In turn this blessed age test with which we live, if we want to project that image coincides with the image they have of us. Turns out, as I mentioned in other articles, there are a number of organizations that have the "syndrome of the cow tied" or who believe that things are in your favor and therefore makes little attention to this image that could be projecting in public.

find in this issue including educational institutions, for example the image projected to be accompanied by education of students with the technology and advances in the art there so that they become suitable and competitive, according to challenges of today and tomorrow (ideologies involved) and yet any of those guys have more technology and advances in your pocket than what that institution offers (even with large monthly payments). Clear that the image of tradition, good contacts and prestige is irresistible for parents when choosing and thus consciously or unconsciously succumb to the temptation to leave there.

In other words, public relations again find a strong ethical and professional involved. To avoid headaches, the simplest thing is to be consistent, to promise only what we can accomplish and to properly recognize when there has been an undesirable situation. Probably, the experts say that if things went well of easy we would not have that much depth. But here's a new thought: As long as we keep things simple, the easier throughout the process.

seguiermos live and living in a time where technology gives us more and more options to do things, more comfort, ease and beauty if you will. Designed for everything to be done more simply, with less effort each time to get more out our capabilities and do more with less (or same). But it seems that we miss these opportunities, generation after generation. And of course, when we outdated black and white must have been wrong or should have been fair, began building the masks of which we speak of psychology and to the front with the public relations tools to overcome the situation. We did

? Let's ask Juan Pueblo. For this gentleman, it is not always so formed quiseramos academically, has a fine sense of smell to analyze things and sooner or later, like it or not we like to discover the truth were more sophisticated than our PR strategies and tactics.