organizational culture and corporate identity
One of the topics that interest is sucite on readers of this blog is the organizational culture. Obviously this way of "self" that each organization has and plans, day to day normal activities is an extremely complex topic and unifying of different aspects, studied in Univesidad or experience, we had to know how to interpret and assimilate.
As noted by many authors, organizational culture is like the personality of individuals. Precisely if we follow that line of characterization, we must understand that its founders and board, former general managers and, of course, the functions currently in print much of the features that make the identity of the organization.
Thus we see that the companies invest millions in the currency we want to use to project an image. There is also a continuing effort not only advertising but through the "formalities" of desktop to communicate: Dear audience and the community, we are well! But the community really draw its own conclusions, not only with those beautiful images and phrases armed but with the results received from other situations which link to them. We understand that the community response in relation to products and services is just one aspect of organizational culture.
organizational culture inconfundiblde our way in dealing with suppliers. Logically also shown in the maltreatment of workers, especially in the daily treatment and the various forms of compensation. This is not hostility or benevolence. It covers the background and the shape and the site where the situations we place priorities and / or budgets and plans for the future.
Perhaps the more appropriate word en estos momentos pueda ser "coherencia". Hemos de analizar permamentemente el qué y el como se hacen las cosas en nuestras organizaciones. A medida que las empresas crecen, se incorporan distintos tipos de personas. Generalmente dada la urgencia o necesidad, centramos nuestra mira en los aspectos técnicos, de experiencia y de formación intelectual de los candidatos. Sin embargo no le damos la misma prioridad a otros aspectos de la personalidad y, cuando se los damos, apelamos a los "casilleros psicológicos" manejados por los especialistas que en una o dos entrevistas nos tipifican, dejandonos dentro o fuera, arriba o abajo, con aumento o sin aumento, para bien o para mal de quien le pese. Pues esos contratados, gracias a haber pasado las pruebas guinea pig showed they are the ones who then add their expressions of personality, all features that make the organizational culture.
In this regard, I am reminded of the founder of a traditional shop until the last years of his life, though, and their children and manage their business, professional managers, he kept on through the different sections of such an emporium, asking, observing, talking with customers and employees and pointing to account details or correct. We often hear when "Juan Pueblo" appears saying ... "The company is no longer the same as when Don Pedro lived ...." Clearly, is making a difference in style, try, way to get things, in other words, organizational culture that was then and now.
Thus, although the subject is inexhaustible, we analyze how the organization is today and if their "good or bad ways" of being and doing things are the way we want them to be. Once and for all we must strive to recognize the way we see from the outside and be willing to modify policies, procedures and even people without negatively affecting our current corporate identity. Little or nothing can be done in the past, but for the present and the future. Exit identity mean, insensitive, egotistical, greedy, polluting, it is extremely difficult and time consuming. In turn, they quickly feel the effects if a change at general manager or board, all decisions are taken to a negative perception towards our personality as an organization. Recall finally that the worst is the fear allies. Not easy and takes time to secure the support of the people to our ideas and proposals, however this will ensure our survival as an organization because, whatever we do, so we move ahead or success will give us precisely what we are and how we think whatever the challenge.
Sunday, April 10, 2011
Tuesday, March 29, 2011
Hyundai Hy 100a Driver
Public Relations: Show what we
Reviewing material for this discussion today, I found one that reads: "public relations seek to maintain, modify or create a picture of people and institutions to obtain a favorable opinion public that relates. " Definitely since we are aware we are being influenced by images of different people and things. The images do not always have to do with reality and, without going psychologically, we must recognize that although two people see the same thing as what they already have in your subconscious, interpret, and feel maybe the same or maybe different. However, to avoid falling into dead ends, on the other extreme are people and institutions that make significant efforts to the public (us) see in a particular way even as we say in America's southern hemisphere, usually Juan Pueblo have already formed an opinion about it. In between this time, we have doubts ... I mean, those individual or corporate image that we are very hard to qualify.
And my first thought is that, of course be much easier to project your own image if it truly reflects what we should reflect that if we are not. We also found many characters or public men who, because of their unwillingness to contact with others, generate a negative or anti-social does not necessarily coincide with who they really are.
Public relations as such, have been applied to different kinds of things. For providing security, social acceptance, honesty, authenticity or quite some time now, for example, identification with the ecological, which harmonizes with the environment, etc ... Once again we would have to examine whether our image personal and corporate is consistent with what we are. In turn this blessed age test with which we live, if we want to project that image coincides with the image they have of us. Turns out, as I mentioned in other articles, there are a number of organizations that have the "syndrome of the cow tied" or who believe that things are in your favor and therefore makes little attention to this image that could be projecting in public.
find in this issue including educational institutions, for example the image projected to be accompanied by education of students with the technology and advances in the art there so that they become suitable and competitive, according to challenges of today and tomorrow (ideologies involved) and yet any of those guys have more technology and advances in your pocket than what that institution offers (even with large monthly payments). Clear that the image of tradition, good contacts and prestige is irresistible for parents when choosing and thus consciously or unconsciously succumb to the temptation to leave there.
In other words, public relations again find a strong ethical and professional involved. To avoid headaches, the simplest thing is to be consistent, to promise only what we can accomplish and to properly recognize when there has been an undesirable situation. Probably, the experts say that if things went well of easy we would not have that much depth. But here's a new thought: As long as we keep things simple, the easier throughout the process.
seguiermos live and living in a time where technology gives us more and more options to do things, more comfort, ease and beauty if you will. Designed for everything to be done more simply, with less effort each time to get more out our capabilities and do more with less (or same). But it seems that we miss these opportunities, generation after generation. And of course, when we outdated black and white must have been wrong or should have been fair, began building the masks of which we speak of psychology and to the front with the public relations tools to overcome the situation. We did
? Let's ask Juan Pueblo. For this gentleman, it is not always so formed quiseramos academically, has a fine sense of smell to analyze things and sooner or later, like it or not we like to discover the truth were more sophisticated than our PR strategies and tactics.
Reviewing material for this discussion today, I found one that reads: "public relations seek to maintain, modify or create a picture of people and institutions to obtain a favorable opinion public that relates. " Definitely since we are aware we are being influenced by images of different people and things. The images do not always have to do with reality and, without going psychologically, we must recognize that although two people see the same thing as what they already have in your subconscious, interpret, and feel maybe the same or maybe different. However, to avoid falling into dead ends, on the other extreme are people and institutions that make significant efforts to the public (us) see in a particular way even as we say in America's southern hemisphere, usually Juan Pueblo have already formed an opinion about it. In between this time, we have doubts ... I mean, those individual or corporate image that we are very hard to qualify.
And my first thought is that, of course be much easier to project your own image if it truly reflects what we should reflect that if we are not. We also found many characters or public men who, because of their unwillingness to contact with others, generate a negative or anti-social does not necessarily coincide with who they really are.
Public relations as such, have been applied to different kinds of things. For providing security, social acceptance, honesty, authenticity or quite some time now, for example, identification with the ecological, which harmonizes with the environment, etc ... Once again we would have to examine whether our image personal and corporate is consistent with what we are. In turn this blessed age test with which we live, if we want to project that image coincides with the image they have of us. Turns out, as I mentioned in other articles, there are a number of organizations that have the "syndrome of the cow tied" or who believe that things are in your favor and therefore makes little attention to this image that could be projecting in public.
find in this issue including educational institutions, for example the image projected to be accompanied by education of students with the technology and advances in the art there so that they become suitable and competitive, according to challenges of today and tomorrow (ideologies involved) and yet any of those guys have more technology and advances in your pocket than what that institution offers (even with large monthly payments). Clear that the image of tradition, good contacts and prestige is irresistible for parents when choosing and thus consciously or unconsciously succumb to the temptation to leave there.
In other words, public relations again find a strong ethical and professional involved. To avoid headaches, the simplest thing is to be consistent, to promise only what we can accomplish and to properly recognize when there has been an undesirable situation. Probably, the experts say that if things went well of easy we would not have that much depth. But here's a new thought: As long as we keep things simple, the easier throughout the process.
seguiermos live and living in a time where technology gives us more and more options to do things, more comfort, ease and beauty if you will. Designed for everything to be done more simply, with less effort each time to get more out our capabilities and do more with less (or same). But it seems that we miss these opportunities, generation after generation. And of course, when we outdated black and white must have been wrong or should have been fair, began building the masks of which we speak of psychology and to the front with the public relations tools to overcome the situation. We did
? Let's ask Juan Pueblo. For this gentleman, it is not always so formed quiseramos academically, has a fine sense of smell to analyze things and sooner or later, like it or not we like to discover the truth were more sophisticated than our PR strategies and tactics.
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