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Public Relations: Show what we

Reviewing material for this discussion today, I found one that reads: "public relations seek to maintain, modify or create a picture of people and institutions to obtain a favorable opinion public that relates. " Definitely since we are aware we are being influenced by images of different people and things. The images do not always have to do with reality and, without going psychologically, we must recognize that although two people see the same thing as what they already have in your subconscious, interpret, and feel maybe the same or maybe different. However, to avoid falling into dead ends, on the other extreme are people and institutions that make significant efforts to the public (us) see in a particular way even as we say in America's southern hemisphere, usually Juan Pueblo have already formed an opinion about it. In between this time, we have doubts ... I mean, those individual or corporate image that we are very hard to qualify.

And my first thought is that, of course be much easier to project your own image if it truly reflects what we should reflect that if we are not. We also found many characters or public men who, because of their unwillingness to contact with others, generate a negative or anti-social does not necessarily coincide with who they really are.

Public relations as such, have been applied to different kinds of things. For providing security, social acceptance, honesty, authenticity or quite some time now, for example, identification with the ecological, which harmonizes with the environment, etc ... Once again we would have to examine whether our image personal and corporate is consistent with what we are. In turn this blessed age test with which we live, if we want to project that image coincides with the image they have of us. Turns out, as I mentioned in other articles, there are a number of organizations that have the "syndrome of the cow tied" or who believe that things are in your favor and therefore makes little attention to this image that could be projecting in public.

find in this issue including educational institutions, for example the image projected to be accompanied by education of students with the technology and advances in the art there so that they become suitable and competitive, according to challenges of today and tomorrow (ideologies involved) and yet any of those guys have more technology and advances in your pocket than what that institution offers (even with large monthly payments). Clear that the image of tradition, good contacts and prestige is irresistible for parents when choosing and thus consciously or unconsciously succumb to the temptation to leave there.

In other words, public relations again find a strong ethical and professional involved. To avoid headaches, the simplest thing is to be consistent, to promise only what we can accomplish and to properly recognize when there has been an undesirable situation. Probably, the experts say that if things went well of easy we would not have that much depth. But here's a new thought: As long as we keep things simple, the easier throughout the process.

seguiermos live and living in a time where technology gives us more and more options to do things, more comfort, ease and beauty if you will. Designed for everything to be done more simply, with less effort each time to get more out our capabilities and do more with less (or same). But it seems that we miss these opportunities, generation after generation. And of course, when we outdated black and white must have been wrong or should have been fair, began building the masks of which we speak of psychology and to the front with the public relations tools to overcome the situation. We did

? Let's ask Juan Pueblo. For this gentleman, it is not always so formed quiseramos academically, has a fine sense of smell to analyze things and sooner or later, like it or not we like to discover the truth were more sophisticated than our PR strategies and tactics.

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managerial leadership styles. (I'll tell you what is the best ..)

read in the abundant literature that one of the many deficinciones of Leadership is: "Leadership is an attempt to influence directed through the interpersonal communication process, the achievement of one or more goals." Throughout our lives, we are (and we continue to find) with gurus in this area or intend to sell other security almost "mystical" an answer or solution that does not always exist.

In organizations we can observe, meet people who feel much more comfortable and secure when others make the decisions that they should take. These are people whose initiative and willingness to material or intellectual effort is practically dormant, either by a process socialization thus was forged or simply for having allowed his laziness and mediocrity the invasion completely. Obviously we must make the proviso, that in many circumstances, either the charisma or his ability and experience, even those with enough personality and regulations, follow a leader and his decisions subrogated to this and that is why we should not considered as the first to describe.

Many believe that the leader is synonymous with dictatorial authority, and therefore reject it outright. We know in this context that a collective level, there have been cultural phenomena as those experienced in the sixties, where This situation has also been fully justified by a kind of fullness or reaction to those taking decisions in the world they lived. A world full of inconsistencies and nuances such as violence, war and revolution on the one hand and on the other strict rules of morality, art, fashion, and we say, the way of life. Definitely learned a lot of young people of those times, however as we will see is fully constructive forms of leadership that is worth experiencing and internalizing.

I mean precisely a term or concept that is rarely have been linked to leadership. I am referring to the prosperity . In our college books types of leadership are described as paternalistic, democratic or participatory, anarchic, dictatorial, etc ... In this sense I consider that a leader must be the generator of prosperity for all parties and that in itself should be a feature or criminality. Should consult a specialist in grammar to express it with the correct term. Maybe we could call it leadership prosperizante or prosperizador , finally important thing here is the fact generate repeat, prosperity.

probably also at this point, you will reach your hands a lot of literature related to the theme of prosperity. A proper definition we can find is: "The experience of having a lot of what we really need and want in life at both the material and others."

We should avoid the path of prosperity as we strive someone who does not know what you want in your life or, in the company or organization where I work only about money and profits rather than spirituality, etc ... Maybe if we clarify the picture examples. Take the case of student workers (whether academic, technical, etc ...). There companies as a great Davida granted leave several hours before the worker to go to take the test. However, a manager (such as speaking to them), they "prohibited" employees go to work on test day. And if this was very difficult or important, they indicated that the previous day also took the afternoon for a proper review and rest before the exam. Modestly, that is to lead to prosperity. There are cases where suppliers (especially the most humble) they are squeezed to achieve an improvement in prices and when to pay, hardly respected today. This is leading to prosperity? We also have those leaders who insist their subordinates in the care, hygiene and maintenance of furniture, equipment, tools and related services to achieve not only efficiency but effectiveness and cost savings to the organization and work more pleasantly. This is thinking in terms of prosperity.

risk Assign tasks or exceeding those provided for a challenge or put under pressure to test the provisions of the employee, not lead to prosperity. In other words, we can achieve high performance leadership if we consider not only the material or circumstantial aspects are important but also that which creates well-being of the person. Perhaps some considered impractical this type of leadership without However, we should review our policies in the organization and work with those leading workshops (care, at all levels) to analyze produnda and honestly, shares leadership and are usually taken to rule on the matter. I can assure that with only a few changes in the hue of our leaders, in terms of prosperity, things will go much better than we imagined and more and better results "for all."